Who We Are
Don’t Panic combines collaboration, passion and innovation to create unforgettable events and award-winning experiences.
Founded in 2005 by serial entrepreneur Nicky Wake, Don’t Panic has grown from a small team working out of a second bedroom to a global powerhouse in event management and award ceremonies. We’ve never been ones to sit still—forward-thinking and innovation are in our DNA. It’s what drives us to craft unforgettable experiences, fuelled by the creativity and passion of our dedicated team.
At Don’t Panic, collaboration is key. Whether it’s within our team or working hand-in-hand with clients, together, we go beyond expectations and deliver results that matter.
From award ceremonies to conferences, networking events, and exhibitions, we don’t just deliver—we live for it! Not only do we manage bespoke projects for our clients, but we also proudly own and deliver our own portfolio of prestigious awards, recognised worldwide.
With a team of in-house event leads, creatives, marketers, and sales experts, we offer a seamless journey from concept to execution. So, whatever the event, you can trust us to make it one to remember!
Our DNA
Collaboration
Collaboration is at the core of Don’t Panic. It’s woven into our DNA, igniting our belief in the incredible power of working together. We understand that when we bring together diverse perspectives, talents, and expertise, we can achieve far more than we ever could alone.
Innovation
Innovation lies at the heart of our ethos at Don’t Panic. Our dedication to innovation isn’t just a philosophy; it’s a way of life ingrained in every facet of our operations. By embracing change and championing creativity, we not only stay ahead of the competition but also carve out new pathways to successful events, time and time again.
Passion
Our USP is certainly our desire to be the most ethical and transparent awards provider in the world. We live and breathe by this mindset not just through our programmes but with every decision we make.
Supportive
Being supportive is fundamental to our approach at Don’t Panic. Whether we’re uplifting our clients by prioritising and committing to their unique needs or fostering the growth of our own in-house team, creating a nurturing environment where everyone can thrive and feels supported is our top priority.
We’re a tight-knit team driven by passion, fun, and integrity—where every idea matters, and we always deliver with heart
