Experts when it comes to running and delivering awards, conferences, festivals and networking events the team at Don’t Panic deliver over 30 events a year, both live and virtual, across the world. We know what a great media partnership looks like and why the benefits are win/win.

What is Media Partnership?

A media partnership is a mutually beneficial collaboration between an event organiser and a media organisation, such as a publication, broadcaster, or online platform. The partnership aims to leverage the strengths of both parties to achieve shared goals, typically involving the promotion and coverage of an event.

Media Partnership is a great opportunity and economically viable proposition for businesses who want to raise their brand awareness and connect to new targeted audiences.

The Audience

When choosing to become a media partnership, it is important to weigh up the audience that you want to target and how the partnership aligns with your business goals.

Our primary audience are digital marketing agencies that are looking to achieve industry recognition at one of our Award events. However, our events are a celebration of good practice, and we also receive entries from big brands with in-house teams, tech and software companies and eCommerce businesses. With awards celebrating everything from company culture to search and paid media our audience is guaranteed to be innovating and working at the top of their industry.

Awards are a celebration of outstanding work and the people that are behind the results. If you are looking to align your brand to the reward and recognition of those working at the top of their field, those setting new benchmarks in ways of working then Awards are an excellent opportunity.

Who Are Don’t Panic and What is their Ethos

Don’t Panic have over 20 years of running events and awards across a multitude of digital marketing areas of expertise including business tech, content, search, paid media and company culture.

Award categories are carefully designed to reflect business behaviours, trends and latest developments within the industry. Don’t Panic Awards are accredited by the Independent Awards Standard Council, Awards Standards Mark, and we are proud to have achieved Gold Standard on all our Awards that are 2 years old or older.

Our exciting live events are always ‘a night to remember!’ Guests are welcomed with a drinks reception which is followed by a gala dinner. Celebrity hosts introduce the award sponsors, partners and categories before winners are announced to huge applause and a photographer snaps the action as trophies are jubilantly received. The evening ends with entertainment and dancing until close.

Live events are an opportunity for networking which is a huge part of the evening as entrants, sponsors and partners connect.

Mutual Promotion and Visibility

For a media partnership to work successfully both parties have to be fully committed to promotion.

At Don’t Panic the earlier you become a media partner the more coverage and opportunities are available.

As event organisers we are looking to give our partners:

• Brand visibility and recognition through the event promotional materials (emails, website, social media and at a live event, onsite branding)
• Opportunity to provide short and long-form content for emails and blogs for the relevant Award website.
• Invitation to the event, to present an award and network directly with attendees.

In return we ask for:

• Event exposure through the media partner’s channels (websites, email, social media and podcasts)
• Opportunity to provide valuable short or long-form content appropriate to mutual audiences.

It is all about like-for-like marketing and a combination of strengths to create a win-win outcome.

Media Partners & Don’t Panic

We already work with some incredible media partners who promote our events. You may have seen them at some of our live events and you will have seen their logos and blog posts on our website.

Current Partners: Tribe Global, Pimento, Digital Agency Network, Boost Awards, The Lighthouse, Social North, Flow State, Agency NXD and Search Engine Journal.

Become a Don’t Panic Awards or Event Partner

To explore a partnership with Don’t Panic, email sue.johnschapman@dontpanicprojects.com

Sue can discuss the alignment of our individual awards with your business and look at ways in which we can work together.