My Favorite 3 Things From the US Search Awards 2015 by Larry Kim

Let me start by admitting winning “US Search Personality of the Year” was my absolute us search awardsfavorite part of the last US Search Awards, at Pubcon Las Vegas 2015. I got 400% more conference keynotes this year, and I’m hugely grateful to the award that prompted this.

And there were tons of awesome moments that night. Tributes, shout-outs, and lots of fun networking. The US Search Awards at Pubcon are a crucial event—an opportunity for search marketers from across the country, from agencies and consulting firms and businesses of all sizes—to get together. It’s our chance to celebrate successes in the industry and inspire the leaders of tomorrow.

It’s part of Pubcon—the best social media, search and digital marketing conference on the planet.

And it all happens in VEGAS!

Here are my 3 favorite things from the US Search Awards 2015 (they’re the same reasons I wouldn’t miss it this October 12th, again in Vegas.)

 

1. Insane Networking

There are far fewer specifically search-focused events than there used to be. As search has become more and more interlinked with social, content marketing, and digital marketing as a whole, I’ve found I’m often struggling to pick out the search marketers at conferences.

seo ppc awards

Image credit: Pubcon

But when you find them—when you get a whole table or, as in the US Search Awards, a whole ROOM full of search marketers together, it’s magic. You have your powerhouse people and winners from last year, like Duane Forrester, Frederick Vallaeys, Marty Weintraub and Mel Carson. But then you get to hang out with these amazing front-line search marketers who are neck-deep in the weeds of PPC day in and day out.

It’s an awesome mix of search marketing professionals, and it’s super rare these days to have just search marketers gathered together to talk only search marketing (well, and maybe craft beers and…other important and totally relevant issues).

It’s a PPC nerd’s dream come true.

 

2. A Chance to Celebrate All the Awesome of PPC

 

Search marketing is a stressful industry. Depending on the size of the accounts you’re dealing in, you might be handling quite a bit of your own—or someone else’s—money. Google AdWords, Bing Ads and other networks are constantly innovating, testing and launching new features, retiring products and tools you’re used to using. You can’t sit back on your heels, because the competition is constantly coming for you.

 

us search awards

It keeps us on our toes, all right.

That what makes this one night to get together and celebrate ALL THE AWESOME of search marketing so rewarding. We spend most of the year scouring AdWords announcements, trying to educate clients, crunching numbers, begging for budget and basically pulling our hair out. By the time the US Search Awards roll around at Pubcon, we’re more than ready to take a step back and just look at our individual and collective achievements, to see what we can learn from them.

Because let’s face it…we’re here because we love PPC. We want to see it succeeding at every level, for every type of business, so we can take those successes back to our own clients and show them what’s possible (if only they’ll give us the budget and leeway to make it happen!)

 

3. And It All Happens During Pubcon

One of my favorite aspects of the US Search Awards is that it happens during Pubcon, so it draws a huge, quality crowd of some of the top search marketing pros on the planet.

In 2014, the event was held at Treasure Island and in 2015, at Paris Hotel & Casino. This year marks the fourth annual edition of the US Search Awards, and it’s all happening at Caesar’s Palace on the evening of Wednesday, October 12th.

 

search awards pubcon

If you’ve ever been to a Pubcon, you know you need to rest up a few days ahead of boarding the plane to that pulsing, bling-y, blaring city of debauchery and awesomeness. Don’t plan on doing anything important when you get home, either. Even if you behave yourself after hours, the quality of the speakers and the content they share leaves one with a serious case of brain overload, and eager to try the new tactics and strategies in your own accounts.

I can’t wait. Every year, the US Search Awards gets better and I can’t wait to see what’s in store for us this year! You have until July 22nd to get your entries in.

Tweet me if you want to meet up, or if it’s your first time and you have questions about what the US Search Awards are really like. Hope to see you there!

Title image credit: Search Engine Journal

If you love the search as much as legend Larry Kim – isn’t it time you placed your entry for the US Search Awards 2016?

 

For any information on how to enter, or on how you can get involved in sponsoring the awards – check out the US Search Awards site.

A special celebration of skills & learning at the SfBAwards!

The cream of Greater Manchester businesses, training providers and schools gathered at The Point, Lancashire County Cricket Club yesterday evening for the Skills for Business Awards, to promote and honour the amazing contribution made by skills and learning, to businesses across the region.

The evening was a wonderful celebration of how many fantastic opportunities are created when talented people come together with great companies to promote skills and growth, and how much individuals as well as businesses benefit!

awards specialists

The third year of the awards was bigger and better than ever, hosted by a partnership of Greater Manchester Commerce and Greater Manchester Learning Provider Network, and of course – organised by awards specialists Don’t Panic!

 

The Skills for Business Awards certainly had the X-Factor – with incredible performances from Clarendon Sixth Form and Pendleton Sixth Form, as well as Debut from Stockport College – whose moves were designed by the choreographer to none other than Cheryl Cole! That’s before we even mention the stardust sprinklings of Host Justin Moorhouse and Voice of X-Factor Peter Dickson!

Emotions ran high as some truly moving stories shared with the room, courtesy of personal videos from the Apprentice category. There were plenty of heartstrings tugged on by these inspiring young people! It makes our job as awards specialists even more rewarding when we are honouring such fantastic people!

awards specialists

Looking to relive the wonderful evening? Head to our flickr page to enjoy the photos from the night! A huge congratulations to everyone who made the shortlist – and especially to those who walked away with an award. To see the list of winners, head to the Skills for Business Winners page here.

Thank you so much for taking part in such a great evening, and thank you to all the event sponsors – we can’t wait to see you all again next time!

 

Celebrating the best of PR in Manchester at the PRCA DARE Awards!

Last night saw another fantastic night of awards glamour at the Radisson Blu Edwardian – from the Don’t Panic Events team. We gathered the premier PR and communications teams together to laud impeccable talent and creativity, as well as to be wined, dined and have a great time!

awards organisers
Fine wine and everything’s fine! Striking a post at the Northern PRCA DARE Awards.

Another slice of glamour from awards organisers Don’t Panic!

 

Celebrating both agency workers as well as in-house teams across 20 categories, the DARE awards succeeded in uplifting and rewarding individuals and teams across a huge range of fields!

The Northern PRCA DARE Awards follow the huge success of the South West Awards, which took place in Bristol on 2 June at the Marriott Royal Hotel. Awards organisers Don’t Panic really know how to throw an amazing event!

Don’t Panic specialise as awards organisers – both for public and private sector clients, so if you’re looking to celebrate your team, or even the best in your industry, get in touch to find out what we can do for you. Check out the full photo gallery to see the visual splendour in which you are investing, when you work with experts in awards organising, Don’t Panic!

What’s next on the Don’t Panic agenda? Tonight is the fantastic Skills for Business Awards – what’s that you say? Now in its third year, the SfBAwards are an annual event celebrating the outstanding contribution that skills and learning make to businesses across Greater Manchester. We’re honouring both businesses and trainees who have been doing fantastic work over the last year – if you want to follow along, check in on social media with the hashtag #SfBAwards!

Next up for PRCA Dare is the Scotland and Northern Ireland Awards, taking place in Glasgow 15th June at the Grand Central Hotel. Keep your eyes peeled for more news and photos from the team – and follow us on Facebook, Twitter, Instagram and LinkedIn!

Enter your team to win at the Spotlight Awards for free! (Yes, really.)

We don’t like to blow our own trumpet – or maybe we do when we’re putting on such exciting events – but we are so proud to be working to present the Spotlight Awards 2016 with One4all Rewards – the people behind the leading nationwide multi-store gift card.

Any entrepreneur or business manager knows that it’s vital to motivate and reward employees in order to run a great business, and how can you ensure maximum productivity, staff retention and an engaged employees? With staff who feel rewarded and appreciated for their work. If you think that rewarding employees requires a big budget – then think again. The Spotlight Awards are free to enter, and offer great rewards for your best staff!

Spotlight Awards

Boost employee engagement with the Spotlight Rewards!

 

Not only do One4all provide employers and companies of all sizes with opportunities to reward their employees through their One4all Rewards Gift Cards, they are now on the lookout for the UK’s best employees, with the Spotlight Awards!

The awards are completely free and allow businesses to nominate staff members and teams for a series of awards, recognising talent, teamwork, initiative, dedication and other key qualities.

Reward and motivate your staff for free – nominate today!

 

One4all are searching for the UK’s best employees in 20 categories –  each winner will receive a prize of £200 and the winner of the overall Employee of the Year Award will win £500!

The winners will be announced online on the One4all Rewards Spotlight Awards website on 14th July 2016. You have until 27 May to nominate your hard working heroes and reward your team for free! For any information on the employee rewards categories, or how to nominate, please get in touch on 01706 828855 or email becky.mellor@dontpanicprojects.com.

Having a ball at the EU Search Awards!

Wednesday saw the cream of European Search descend on the stunning Salle Wagram in Paris. We couldn’t have hoped for a more fantastic evening of fun, fortune and french wine! Congratulations to the very deserving winners, and to everyone who made it to the shortlist for this year’s awards.

Rewarding and uplifting talent across a wide array of categories, this year was the fifth year of the EU Search Awards, and attracted hundreds of entries from the leading search and digital agencies and professionals from across Europe.

eu search awards

To check out more photos from the event, visit our flikr!

In association with Botify, Don’t Panic were delighted to be part of such a successful night, with so many deserving winners showcased for their talent and dedication. To see who from the shortlist was successful, check out the winners here!

Thank you to everyone who joined us at this year’s EU Search Awards – it couldn’t have been the amazing evening that it was without everyone’s participation, and of course a special thanks to our sponsors!

Whether you’re looking to organise an awards ceremony to raise vital funds, or to encourage employee engagement, Don’t Panic have a wealth of experience across the speciality of awards management. Get in touch with our friendly team to find out about what we can offer you, or check out the site to see some of our past accolades and achievements!

Digital is booming up North – get your slice of the pie at the NECAs!

The North may not have huge success when it comes to sunshine, but it has become home to a huge industry boom: eCommerce. Once upon a time, it was the South that held the booming economy in the UK, but with the advent of digital, e-tailing and online business has had a huge success, the North is set to change the business world forever!

We are delighted to present the Northern eCommerce Awards together with Prolific North and headline sponsor UKFast, as a celebration of the innovation and expertise that have found a home in the North across online retailing.

Northern eCommerce Awards

Celebrating the very best in e-commerce from across the North, the NECAs will reward success and talent across 23 categories, including for websites, platforms, suppliers, in-house teams and agencies. Entries are open now, and the first closing date is Friday 17th June. So whatever aspect of e-commerce in which you are innovating change and growth, the Northern eCommerce Awards want to hear about your successes!

Join us to celebrate and uplift talent across web, marketing, sales and more at the inaugural Northern eCommerce Awards!


 

CEO of UKFast Lawrence Jones MBE commented on his three-year agreement to be headline sponsor for the event:

“With arguably the largest network of eCommerce clients in the North it makes perfect sense for UKFast to get behind this celebration of Northern British online talent.

“I have said openly that it’s my aim to make Manchester the number one Tech City in the UK in my lifetime and the eCommerce entrepreneurs play a huge part in the success of this quest.

“There is an extraordinary amount of tech talent in the North. We are very proud of this fact and the Northern eCommerce Awards is an annual celebration of this that I am proud to be associated with it.”

Covering industries as far reaching as food and drink, financial services, fashion and apparel, and travel and tourism, the awards are set to find and reward the most talented and hard working teams and individuals.

Northern eCommerce Awards

 Enter to win at the first ever Northern eCommerce Awards!

 

For any information on how to enter, or for a more detailed overview of the award categories, visit http://www.northernecommerceawards.com/ . To place your entry head straight through to http://www.northernecommerceawards.com/entry-form.

For any questions please get in touch with joe@dontpanicprojects.com or call us on 01706 828855. We can’t wait to see you there to make history at this inaugural event!

 

 

Another fabulous awards night at Educate North!

Last night saw the fantastic Educate North awards presented in association with The Telegraph at a fun-filled ceremony at the Manchester Hilton on Deansgate!
awards organiser
To see the photos from the 2016 awards ceremony, please click here.

Looking for an awards organiser for your event? Why not check out our flickr here to get a taste of what we can bring to your special night!


 

Following a successful launch in 2015, the awards focus on a growing sector which, some see, as critical to the economic and cultural health and future of not only the Northern economy but the UK generally.

It was a hugely exciting and rewarding night, and experts from across the north came together to celebrate, recognise and share best practice and excellence in the education sector in the North.

The event gave a platform to industry experts to enable an examination of the threats and risks facing the sector, resulting in an open a debate on the future of the sector and its value and place in our society. Not forgetting the awards which were a wonderful lifting up of the Further and Higher Education institutions throughout the North across 19 categories. The event was made possible with the partnership of Prolific North and Don’t Panic Event Management.

Whether you’re looking to organise an awards ceremony to raise vital funds, or to encourage employee engagement, Don’t Panic have a wealth of experience across the speciality of awards management. It isn’t just our creative flair that sets us apart – our honed business model means that Don’t Panic’s event management services actually pay for themselves. We’re just that good.

Get in touch with our friendly team to find out about what we can offer you, or check out the site to see some of our past accolades and achievements!

Shining a light on Northern E-Commerce excellence

If you’re making strides in online retail – the NECAs want to hear about it! Whether you’re involved in e-commerce for web design, the online platform, or the team driving sales, place your entry to be recognised industry-wide!

ecommerce

The Northern E-Commerce Awards – (The NECAs) are delivered by Don’t Panic Events and Prolific North in association UKFast celebrate the very best in online business from across the North.

THE NECAs will feature 23 categories celebrating exceptional websites, platforms, suppliers, in house teams and agencies.

The North is home to some of the UK’s leading online retail businesses, the NECAs will take place on 21st September at The Point, Emirates Old Trafford and will be the North’s biggest celebration of E-Commerce success and talent.

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Nuts about Northern E-Commerce!


 

With categories celebrating industries from Hair and Beauty to DIY and Design, no matter where you stand out from the crowd, there is a place for you at the Northern E Commerce Awards.

The call for entries will commence in on 14 March 2016 with a closing date of Friday 17 June. If you’d like to be kept in touch with all the latest news and updates for the awards, sign up to our newsletter. Alternatively get in touch with joe@dontpanicprojects.com or call us on 01706 828855!

Growing Awards Organisers – the Don’t Panic team is expanding!

We have seen some big changes over the last year at Don’t Panic HQ – a nicer, funkier office being one of the big day-today ones! As we stride into the future, we’re doing so with a fantastic team of big hitters behind us!awards organiser

We have been instrumental in organising some fantastic events so far this year, and we’re winning really exciting projects all the time (more to come on that later!) We love to be busy, but we thought it was time to spread the load with some new rising stars, so read on to get the skinny on the latest members of the clan!

All this big business success has meant that the abacus became a little overwhelmed, so in January of this year, we added an accounts manager to the team. Michelle is in charge of the money, which is just as well, as busy developing events left, right and centre!

Team spirit – awards organisers Don’t Panic are on the up and up!


 

Our events team has seen huge expansion lately, with the additions of Aimee, Scot and Michael. Supporting our senior Event Managers, together with Events Assistant Becky. These guys have been crucial to our ability to expand, both in terms of the range of events we can provide, and also the quantity! With background experience in teams as diverse as LadBible and the Commonwealth games, these guys have a multitude of talents and experience that have made their contributions so valuable to DP.

As specialists in awards organising, it’s hugely important to our team that we have the best people for the job – which means we’re delighted to have found some brilliant new staff who can bring great experience with them!

awards organisers

That brings us nicely to the Creative team, with new recruits Laura and Addae. Addae is our new Web-developer – a growing client base means a great deal of websites and general coding expertise are needed constantly! Addae has fast become an essential cog in the Don’t Panic wheel, who knows where we’d be without him!

Laura has been taken on as our Marketing Manager, responsible for giving both the company, and our events great exposure. We have big plans at Don’t Panic, and so growth through sustained marketing campaigns is a big part of our plan for the future! Currently Don’t Panic are winning new clients as awards organisers – awards are a specialist event, and Don’t Panic have significant experience in this realm!

What next? You decide! We’re still hiring, both for a full time event manager, as well as events interns and a creative intern with experience in graphic design! If onwards and upwards is your thing, then watch this space! We’re on a huge winning streak, and we don’t plan on stopping any time soon. If you’re looking to organise an awards ceremony, whether that’s for commercial enterprise or to encourage employee engagement – why would you go anywhere but a specialist awards organiser? Want to find out more about our newest clients? Stay tuned for our next news blog!

 

 

What’s been the buzz at Don’t Panic HQ this week? From conferences to awards, where to start?!

As one of the leading events companies across the North West, our schedule is full to bursting, and we couldn’t be more enthusiastic about what’s to come!

Toward the end of last week, the office was a hive of activity, taking in last minute Early Bird ticket bookings for SAScon2016. SAScon, which has been organised in association with UK Fast, is set to be a spectacular digital conference, drawing experts in search and analytics from across the globe.

digital conference

Make sure you check out the schedule! Just because we specialise in awards, it doesn’t mean that we don’t throw a fantastic conference! If you’re all about Social Media, Search and Analytics, you need to save your place at SASCon – tickets are still available!

 

A platform celebrating training and skills in business – it’s the SfBAwards!


 

Next up on the horizon? Well, high on our Don’t Panic agenda is the Skills for Business Awards. This is the third year of the SfBAwards, which work to reward and recognise the contributions of both employers, training providers and schools that focus on skills training of their employees and service users.

skills for business

The SfBAwards are a fantastic opportunity to be celebrated for the training and skills that you or your company plough back into the workforce. With categories ranging from Health and Social care skills, to Creative, Media and Digital tech skills, whatever industry you focus on, there is an accolade waiting with your name on it – all you have to do is enter!

Past winners include Pennine Telecomm in association with Bury College, for manufacturing and engineering skills for business; UK Fast in association with Total People for Creative, Media and Digital, and Middleton Technology School scooped School of the Year!

SfBAwards are committed to rewarding the best, but you can’t be on the shortlist unless you enter! Make 2016 the year you receive recognition – the deadline for entry is 8th April, so head to the entry form now! Oh, and didn’t we mention? It’s FREE to enter! What are you waiting for? Excited for more? Find them on Twitter for all the latest news and updates!

The latest from Don’t Panic – putting the special into awards specialists!

We’re in full swing right now at Don’t Panic! We have a really exciting schedule of events booked in – and with typical Don’t Panic flair, we are delivering exceptional results.

Last week was a busy one – but that’s how we like it. The week kicked off with Thinking Digital. The North East’s beloved creative/digital mashup conference made its London debut! It couldn’t have been a better day, the chic Ham Yard Hotel played host to a who’s who of digital industry leaders, led by the fantastic Herb Kim.

digital conference management

With speakers including Digital Minister Ed Vaizey, comedian James Veitch and founder of Little Riot Joanna Montgomery, the event wasn’t just a hub for digital news and ideas, it was a really enjoyable day! One of our favourite lines of the day: “A flower is a weed with a marketing budget.”

Events to put in your diary

 

We followed up Thinking Digital with Tech North – from London to Leeds! The Tech North Talent Summit featured start ups and scale-ups, and was jam-packed with creative initiative! 75% of the digital companies driving the growth of the digital economy exist outside of the capital, so it’s wonderful to be involved in events celebrating digital in the north.events agency

Not only was the conference filled with the best and brightest in tech, but the day was streamed live on Periscope – the future is here, and it’s all about the livestream!

We couldn’t be more proud of our event managers who delivered these fantastic conferences for us. It just gets bigger and better for Don’t Panic. So what’s next up in our events calendar? We’re celebrating the best of Education at the Educate North Awards and Conference. We’ll be helping to shine a light on the best practice and excellence across the Northern education sector.

As awards specialists within event management, we love a good awards ceremony – if you want to be kept updated with all of the latest news and events that we’re involved in, follow us on Twitter, Facebook and Instagram!

 

Thinking Digital Manchester

Screen Shot 2016-08-10 at 10.27.16Screen Shot 2016-08-10 at 10.27.29Screen Shot 2016-08-10 at 10.27.40thinking digital headerScreen Shot 2016-07-08 at 10.49.20Screen Shot 2016-07-12 at 10.33.59Screen Shot 2016-07-12 at 10.46.58Following 8 years of success in Newcastle, Founder Herb Kim brought the fantastic Thinking Digital conference to Manchester on Monday 2nd and Tuesday 3rd November. The first day involved numerous experiential workshops and the conference took place at the city’s impressive new arts centre ‘HOME’.

Schedule:

Eddie Obeng

Kicking things off, Eddie Obeng discussed his thoughts on “counterintuitive thinking in a digitally disrupted world”. A funny, energetic and thoroughly engaging speaker, Eddie managed to get us on our feet and take part in some fun but insightful exercises highlighting how we listen and concentrate. It caught everyone’s attention when Eddie revealed that we check our phones around 200 times a day- an average of every three minutes- and warned us; “We’re becoming digitally obese!” I found it really thought provoking and he certainly made me wonder if I need to remember to “switch off” from time to time to increase my productivity.

Conrad Wolfram

Next we were introduced to physicist, mathematician and technologist Conrad Wolfram, who is also CEO of the Wolfram Group and was involved in the knowledge engine behind Apple’s Siri. His talk covered many aspects of data- from how to make the best data decisions to showing us an impressive programme that identified objects and was developed in just one month by his company.

Julian Treasure

Audio Evangelist Julian Treasure gave us an insight into the importance of speech; he opened by telling us “We must learn to speak powerfully”. He emphasised the significance of the human voice as the world’s most powerful instrument and the huge implications that come with it; we can use it to start wars or say “I love you”. I took a lot of points away from Julian’s presentation, especially the Four Leeches of Speech (which I’m sure we’re all guilty of using) and will definitely be more conscious of the way I converse thanks to his communication masterclass.

Adrian Woolard

Adrian Woolard of the BBC’s Research and Development Team discussed the company’s move to Media City in Salford and the work they do throughout the UK, including their aim to get one million interactive Microbits to Year 7 students. He gave out secret buttons to some audience members to press throughout the day whenever they particularly enjoyed something and later presented us with a graph tracking these responses and levels of engagement.

Northern Powerhouse Panel chaired by Martin Bryant, featuring Claire Braithwaite of TechNorth, Andrew Thomson of boohoo.com, Tim Langley of CANDDi and Hugh Campbell of GP Bullhound

A wide breadth of key topics were covered and debated, some highlights were:

On the topic of TechNorth vs. TechCity in London, Claire Braithwaite said: “The purpose is to shine a beacon of light on the great stuff already happening in the North, not to replace”. She also touched on the main focuses of TechNorth, including the importance of making startups visible and the need for successful collaboration.

Claire also argued the point that despite all the tech talent in the North, at the moment we are communicating “a very fragmented message”, however the Tech North conversation connects us, opens up opportunities for collaboration and presents a chance for us to become big players in the global market.

Hugh Campbell brought up the fact that the UK is currently building more billion dollar tech companies than any other country, and many are here in the North. Around 80% of inward investment goes to London, but it was the general consensus of the panel that “it’s not always the right place for businesses to be.”

The future of the “Northern Powerhouse” looks very promising indeed.

LJ Rich

LJ Rich expanded our minds and engaged our senses with a unique performance involving screen projected meteor travel, a cinematic exploration through space and popping candy to create a fantastic multi-sensory experience.

Stephen Waddington

With a wealth of experience and knowledge spanning his career, Chief of Engagement at Ketchum Stephen Waddington asked us plainly; “Why are we filling the internet with rubbish?” He showed us examples of meaningless content but pointed out the ever-popular ‘LEGO’ among others as a brand that really values listening and good customer service. So if the Internet is a conversation, why are we bleating out pointless messages? Stephen gave us some words of wisdom: “We have to listen first. True conversation is rooted in listening, and engagement is rooted in context.”

James Girling

For those who aren’t familiar with James Girling, he is an incredibly gifted 20-year-old musical prodigy who treated us to a breath-taking live classical guitar performance. His roots are firmly rooted in rock, but his talent definitely crosses genre boundaries. I would highly recommend checking out his work as it was a pleasure to listen to.

Peter Gregson

Talented composer and cellist Peter Gregson gave us an interview style talk with Thinking Digital founder Herb Kim where he discussed composing the soundtrack to Alan Rickman’s new film ‘A Little Chaos’ and other films. My favourite part was hearing his excitement at seeing Arnold Schwarzenegger shoot at a helicopter in the new ‘Terminator’ film to the sound of his cello. He examined the difficulty of getting cinematic music to sound perfect and offered some sound words of advice; “Popularity is not the only measurement of success”.

Pam Warhurst

Inspirational, motivational and generally brilliant, Pam Warhurst’s talk on her journey creating ‘Incredible Edible’ in Todmorden really captivated me. Pam spends a lot of her time making edible community gardens out of unsightly run-down spaces and barren wasteland. It’s a simple but wonderful idea to bring people together, provide more food to eat, change our spaces and even generate tourism. Pam told us to; “Just get on with changing the world!” and finished with an uplifting declaration; “Believe in the power of small actions, because you really can change your history”.

Tom Chatfield

Tom’s talk on our rapidly evolving digital world provided some definite food for thought; one that stood out was “Your emails are a to-do list written by other people”. He warned us that we need to try to protect our time and other limited resources like our critical thinking, judgement, and willpower. He stressed the fact that; “Many digital models grossly undervalue our time and attention” and thus his book, ‘Live This Book’ is interactive and printed solely on paper. It is not available digitally to ensure we remain engaged.

Emma Foster & Kevin Moss

Creators of TellPlayer, Emma and Kevin are a strong partnership and very passionate about digital storytelling. They took us on a fascinating look at their startup journey from the very beginning to exciting new future projects. Their manifesto is simple; to create an open market place for all, share and tell your stories, grow and nurture your own audience, celebrate diversity of voice and encourage digital storytellers.

Lemn Sissay

Closing the conference, poet and recently appointed Chancellor of the University of Manchester Lemn Sissay- identity was a strong theme of his moving, funny and captivating talk. He also touched on his reasons for blogging, using it as a medium not to acquire likes, comments and shares but to share his experiences to leave an imprint on the digital world, to say ‘I was here. I am alive.’Screen Shot 2016-07-04 at 14.20.18

Screen Shot 2016-07-04 at 14.24.24More information on Thinking Digital Manchester can be found here: http://tdcmcr.com

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Digital Marketing Jobs

The Northern Marketing Awards 2015

 

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On Wednesday night, the North’s best & brightest marketing experts gathered to celebrate exceptional campaigns, organisations, institutions and agencies in the industry. The Northern Marketing Awards, which are organised by Prolific North and Don’t Panic took place at the iconic Hilton Deansgate and was a complete sell-out with over 400 guests attending on the night.

There were a total of 18 prestigious awards handed out to phenomenal Northern talent, and the competition proved to be incredibly tough, with some categories even requiring an extra highly commended award because the judges felt the quality of entries was so high.

Kicking off the awards, AO.com founder John Roberts shared his industry expertise with an inspiring speech and Andy Crane and Emma Jesson kept the audience well entertained throughout the evening.

It was a fantastic night for Leeds-based PR & social media agency Umpf who picked up three awards for Best Small Agency, Best Tourism & Leisure Campaign and Best Social Media Campaign with the judges stating that they were “deserving winners, showing impressive and consistent growth over 5 years. They have developed a great reputation and a strong working relationship with clients.”

PHD also had multiple wins for their innovative Commonwealth Games campaign with AG Barr; they were awarded Best B2C Campaign and Best Sport Campaign. Search agency Epiphany received the final award of the night for Best Large Agency; the judges were impressed that they had “clearly demonstrated their growth and dedication to their sector”.

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The full list of 2015 winners were as follows:

Best B2B Campaign- Avecto & MC2 (Patch Tuesday Campaign)

The judges said: “The judges were impressed at how this campaign produced such strong results in a notoriously difficult B2B market. The campaign penetrated the market to reach a core audience and the impressive results speak for themselves.”

Best B2C Campaign- PHD & AG Barr (Aye No Bad To That Irn-Bru Commonwealth Games 2014 by PHD the Leith Agency Blonde & Stripe)

The judges said: “This campaign showed an attention to detail through its creative focus and drive. It was an engaging campaign that communicated well with its target audience. Judges were impressed by the innovative use of media throughout the campaign.”

Best Food & Drink Campaign- Savvy Marketing & LowLow Kerry Foods (LowLow Driving Growth in Tesco)

The judges said: “This campaign offered a focussed and professional approach to marketing in a very competitive environment.”

Best Not-for-Profit Campaign- Smith & Smith PR and Manchester Dogs Home (Manchester Dogs Home Fire)

The judges said: “This extremely sensitive subject was handled with care and respect.  By shaping the issue of the Manchester Dogs Home Fire into a story, the campaign managed to focus on the positives and create a strong emotional connection with its recipients.”

Best Professional & Financial Services Campaign- Moneysupermarket- PR Amplification- (EpicStrut)

The judges said: “We were extremely impressed by the impressive range of activity across so many different channels. It showed initiative in making great use of an existing asset. The campaign produced fantastic results due to fast thinking, spotting opportunities and making the most of them.”

Best Property & Construction Campaign- Redrow Homes (Very Redrow)

The judges said: “We admired this campaign for its simple yet effective creative concept. It showed fantastic results using a multi-platform approach in a personal manner.”

Best Retail (on & off line) Campaign- Summit & Argos (Synchronising Paid Search With TV Advertising Weather and Seasonality)

The judges said: “This campaign showed how the team got to grips with what was needed for the client to be successful in its endeavour. It showed an awareness of the social climate and demonstrated how to penetrate the market.”

Highly Commended Retail Campaign- Search Laboratory & Tiger Sheds (The World’s First Zombie Fortification Cabin)

The judges said: “This was a very strong campaign, and made a potentially dry topic exciting and entertaining. It was commended for being creative, impactful and well executed on a low budget.”

Best Sport Campaign- PHD & AG Barr (Aye No Bad To That Irn-Bru Commonwealth Games 2014 by PHD the Leith Agency Blonde & Stripe)

The judges said: “This entry was so successful as it was a fully integrated campaign with clear objectives, and created something extremely memorable. It created a great sense of community and inclusion, with a great emotional feel to it right at the very core.”

Best Tourism & Leisure Campaign- Umpf & Park Inn by Radisson (Park Inn by Radison E-scapes)

The judges said: “This was an extremely brave campaign, doing something that stood out from the crowd. It was a very clever idea that was perfectly executed in the form of a stunt that drummed up lots of attention.“

Best CSR Campaign- University of Central Lancashire (Lancashire Science Festival)

The judges said: “This was a well-targeted campaign with excellent results. It had a wide CSR impact and demonstrated a dedication to community engagement and widening participation. An interactive, focused and engaging campaign, with a good sense of pride behind it.”

Best Low Budget Campaign- Great Places Housing Group (Tribe Apartments, Branding the Three Towers)

The judges said: “This campaign delivered a substantial amount for the budget they were working to. It was a well-integrated campaign, that was very economic and showed great creativity.”

Best TV Commercial Campaign- Zuto, Karmarama & PHD (Rule the Dealership)

The judges said: “This campaign was carefully thought out in terms of having a particular job to do, and doing it successfully with its use of creativity. The campaign was consistently high quality throughout, and had phenomenal results.”

Best Outdoor Advertising Campaign- MediaCom North & Tsingtao (Tsingtao: the Eight Immortals)

The judges said: “This was a fantastic campaign. It showed innovation, attention to detail, and was, overall, a fun campaign.”

Best Social Media Campaign- Umpf & Canidae (The World’s First Dog Selfie Mirror)

The judges said: “This was an extremely clever campaign, as it achieved its objectives and cost nothing. The content of the campaign was created in such a way that it can be continuously reused on a social platform.

Best Use of Research or Insight- Summit & Argos (Synchronising Paid Search With TV Advertising Weather and Seasonality)

The judges said: “This campaign was sophisticated and creative in its use of analytics. It was felt that the campaign genuinely used research, data and insight in a truly impressive way, and is a very worthy winner.”

Best In-house Team- Zuto

The judges said: “This agency submitted a compelling and clear entry which conveyed how a small team had managed to face the odds and go through a complete rebrand, to go on to achieve great results. Despite facing a difficult task, the team pulled together and continued to create great work.”

Best Small Agency- Umpf

The judges said: “This agency were deserving winners, as they have shown impressive and consistent growth over 5 years. They have developed a great reputation and a strong working relationship with clients. They show versatility and diversity in all of their campaigns.”

Best Large Agency- Epiphany

The judges said: “Epiphany were an extremely worthy winner, and commented on how the agency had a fresh feel to it. The judges were impressed by their demonstration of effectiveness over a range of services. Their entry was enhanced by the inclusion of client testimonials, showing a strong working relationship between agency and client. Epiphany have clearly demonstrated their growth and dedication to their sector, and should be proud of their achievements.”

The Northern Marketing Awards were supported by headline sponsor Click Consult, category sponsors Pitch Consultants, Network Marketing, Better Placed, Orchard Recruitment, the E Word, CTI Digital, Mustard Research and MET Marketing. More information can be found here. Thanks to all who attended & we look forward to next year!

Don’t Panic Blog- September

It’s been an eventful month for the Don’t Panic team. We recently moved to new and much larger offices in Ramsbottom as well as delivering plenty of events which have kept us busy. Our lovely new signs are now on the building and it’s really starting to feel like home.

 

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First the UK Agency Awards at the Emirates Stadium, which was a new event in partnership with The Art of New Business and the UK’s first awards recognising excellence in the way that agencies are run, marketed and grown. Among the winners were huge names and brands such as Saatchi & Saatchi, MediaCom and Stein IAS. The team worked hard to ensure it was a night to remember for all the exceptional agencies that were shortlisted. You can view the full winners list here. A couple of weeks after that we had the MCASS Ball at The Midland Hotel, Manchester- a celebration for the Manchester Chartered Accountants Student Society.

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Finally, the team were at The Brewery in London managing the JustGiving Awards; a fantastic event recognising the determination, bravery and tireless fundraising of outstanding individuals, teams and charities. We heard many moving and inspiring stories and all of the nominees were winners in their own right. The event was a huge success and between the 30 finalists, a phenomenal £1.3 million in total has been raised for good causes.

On Wednesday this week we had the third US Search Awards, the biggest Stateside celebration of SEO, PPC, and digital marketing, which took place in Paris, Las Vegas. With 22 awards recognising outstanding talent in campaigns, innovation and best practice in search from some of the biggest US agencies and individuals in the industry, the competition was incredibly tough! Popular search industry veteran Larry Kim took home the ‘US Search Personality’ award and the coveted ‘Best Large Agency’ went to Elite SEM. You can view the full list of 2015’s wonderful winners here.

Today we have charity Hand on Heart’s event The UK Heart Safe Awards, the first nationwide awards competition to celebrate organisations and employers who invest in creating Heart Safe environments as well as the acts of individuals who have saved lives. 

Success for the The Textiles Tea Shop

Textile Tea Shop Launch

The first ever Textiles Tea Shop Roadshow took place at 6 different locations (Manchester, Tameside, Oldham, Bury, Bolton and Rochdale) across Greater Manchester throughout June and July. Supported by the European Social Fund and led by the Alliance Project based at New Economy, the aim of the pop up events was to bring attention to the resurgence of the Greater Manchester textiles industry.

The campaign was launched at the Manchester Arndale Market by brand ambassadors Coronation Street actresses and stars Jennie McAlpine and Sair Khan, who have both supported and been very vocal about the importance of the project.

The industry currently employs 11,300 people and generates £650 million for the local economy. Employers and learning providers estimate the creation of 400 new jobs each year over the next decade, amounting to 20,000 vacancies. The Textiles Tea shop invited anyone interested in joining the sector to pop in for a cup of tea, a cake and a chat about these new opportunities.

For those who once worked in the sector before much of the work and the garments and products themselves were sourced overseas, this seems to be something that is long overdue. With a huge consumer demand for quality goods that are sourced and made in the UK, there are a significant amount of jobs being created.

Also visiting were those interested in honing the skills they already possessed either from previously working in textiles or even practical sewing at home. The scheme also offered prospects for unemployed young people with a passion for textiles through varied apprenticeships so they could develop their skills whilst earning. These apprenticeships offer the ability of earning a wage at work whilst learning and developing the necessary abilities to forge a career in the textiles industry.

A wide variety of people attended the Textiles Tea Shop events, many with required skills that are high in demand, but were not aware that there were still career pathways available to them. These events definitely seem to have raised awareness of these new opportunities and the upcoming revival of the textiles industry in Manchester.

Celia Thornley of New Economy said: “The Textiles Tea Shop campaign was aimed at promoting research into the textiles sector in Greater Manchester- which it did successfully. After just one week of the last campaign date, twelve people had secured full time job roles in the sector and media interaction has hit the roof.”

For more information on the Textiles Tea Shop please visit: http://www.textilesteashops.co.uk

New Economy: http://neweconomymanchester.com

 

 

Thinking Digital Conference Expands to Manchester

Manchester Cityscapes After eight highly successful years in Newcastle, the Thinking Digital Conference is expanding into the North West and will launch Thinking Digital Manchester on 2nd & 3rd November 2015 with the help of Don’t Panic. 
 
The conference will be held at HOME – the city’s newest arts venue which itself was created for ‘lovers of the dramatic, the digital and the deeply engaging’ and will make the perfect setting for Thinking Digital Manchester.
The event begins on 2nd November with a series of pre-conference workshops. Day two (3rd November) will be a day filled with inspiring keynote talks with topics ranging from digital technologies, tech startups, behavioural economics, innovation, mobile apps, science, digital arts and more. The conference, which has been held in Newcastle for the past eight years has proven to be hugely successful with international recognition amongst both delegates and speakers.  Herb Kim, from Thinking Digital, said: “We’re extremely excited to be taking the conference to Manchester and reaching a wider community. We already produce the TEDxManchester and TEDxLiverpool events so Thinking Digital Manchester will be our newest conference in North West England.” The first speaker from an expected line up of approximately 20 speakers, has already been announced as Rory Sutherland, Vice Chairman of Oglivy & Mather Group UK , an organisation which works across a wide range of marketing disciplines. He has worked on Amex, BT, Compaq, Microsoft, IBM, BUPA, easyJet, Unilever, winning awards along the way. 
 
Tim Leberecht, a speaker at Thinking Digital Newcastle in May 2015, said: “Thinking Digital is an incredibly well curated conference that does the rare thing: presenting an eclectic and wide-ranging program while also managing to go deep. You feel that every speaker was hand-picked for a reason, and that the audience is committed to embracing the unexpected. It’s hard to find a conference on our digital society that is as personal, intellectually curious, and savvy as this one.”
 
To find out more and to book your tickets, please visit http://tdcmcr.com
 
For further information contact:
 
 
Previous speakers at Thinking Digital have included:
  • Joi Ito, Director, MIT Media Lab
  • Ray Kurzweil, Director of Engineering, Google
  • Ralph Rivera, Director, BBC Digital
  • Holly Lloyd, Technical Director, Pixar
  • Russell Davies, Contributing Editor, WIRED
  • Greg Dyke, Chairman, The Football Association
  • Dan Pink, author of DRIVE
  • Johnny Chung Lee, R&D, Google
  • Sugata Mitra, TED Prize winner
  • Mikko Hypponen, Cybersecurity guru
  • Peter Gregson, Cellist & Composer
  • Andy Stanford-Clark, Master Inventor, IBM
  • Carl Ledbetter, Senior Designer, Xbox
  • Jemima Kiss, Guardian
  • Aza Raskin, VP Design, Jawbone
  • Maggie Philbin, Presenter, BBC One
  • Professor Hans Rosling, Karolinska Institute

TMRW 2015 – A Brief Interview With Professor Brian Cox

TMRW 15 Brian Cox

The TMRW Conference, brainchild of futurist Tom Cheesewright (Book of the Future) took place at Manchester Central as part of IP EXPO Manchester on Wednesday 20th May. Created as a way to bring the North’s disparate digital and tech communities together, TMRW was an amalgamation of thought-provoking panels, interactive workshops and phenomenal keynote speakers.

Kicking things off, Sir Richard Leese of TMRW Sponsor Manchester City Council and MC Tim Lovejoy were both in agreement: “Manchester is a city that is really going places!”

The first keynote was from world-renowned hacker, entrepreneur and whistle-blower Samy Kamkar, who opened the conference with an engaging and humorous talk discussing his early days as the inventor of the infamous MySpace SamyWorm (which culminated in the US authorities seizing his computers), to his current hacking project which enables him to hijack drones- thus highlighting the real issue of security in the digital age.

Throughout the day there were panels on topics including ‘Smart Cities’, where Nathan Cornish and Gavin J Elliott suggested banning cars for a more pleasant experience. ‘Personal Shopping’ and using personal data to create a thoroughly personalized experience, where Polly Barnfield OBE’s advice to retailers was “Be your shopper’s friend”.

Other panels included innovation in digital currencies and the rise of Bitcoin as well as 3D printing, where it was shown that a 3D printer was used at Gt Ormond St hospital to allow a surgeon to see a 3D model of a heart pre-op.

There was also a Live Lounge experiential space featuring 3D printing with Hobs Studio, bio-hacking E.coli to make it glow in the dark with MadLab and a virtual trip to Venice with VR company Gemalto Cinterion.

TMRW 2015

Finally, keynote speaker Professor Brian Cox delivered an extraordinary presentation on the universe from Manchester.

I was lucky enough to interview Brian about what he thinks the future holds for Manchester. Speaking on the topic of tech and digital bringing Manchester to the forefront of the ‘Northern Powerhouse’, Brian said we are definitely right to be optimistic:

“The future for Manchester is bright. We’ve had the foundations in place for a long time. Just look at the University, it’s one of the great world universities, and we are lucky to have that here. That provides the nucleus, if you look at any of the great intellectual powerhouses they are built around universities. We’ve also got this post-industrial heritage. We’re fortunate to have all these foundations, but now we’ve got this energy that is being invested in properly. I think we’re right to be optimistic about this city. Manchester was always an exciting place to be – arguably this post-industrial renaissance began in the times of Factory Records when you see this culture beginning to build, but now its not only about music, it’s about this high tech industry and the foundations and investments it has brought.”

TMRW’s official sponsors were Manchester City Council, Prolific North, The Business Desk, Manchester Digital, Heineken, IoD, MIDAS, KPMG, Hobs Studio, Digital Innovation, Manchester Metropolitan University and Centre for Enterprise.

TMRW will return in 2016, we look forward to seeing you all there.

Lydia Wagster

JustGiving Awards 2014

Stephen Sutton - Outstanding Commitment JustGiving Award 2014

Last Thursday we managed the JustGiving Awards on behalf of our client JustGiving. It was the fourth year we’ve helped out with the awards which celebrate and congratulate outstanding fundraisers, teams and charities who’ve done incredible things for causes they care about.

As always it was an evening of high emotion and none more so than the posthumous recognition of nineteen year old Stephen Sutton for his outstanding commitment to fundraising for the Teenage Cancer Trust . Stephen raised almost £5 million for the charity and will always be remembered for his positivity and inspiration in the face of adversity. We’re proud to have been part of a celebration that recognised the efforts of Stephen and so many other incredible people.

Microsoft to host UK Search Conference

UK Search Conference blog banner

The UK Search Awards are now in their fourth year and attract hundreds of entries from the leading search and digital agencies from across the UK & Europe. Deadline for entries is Friday 12 September (with a late entry deadline of the 17th) and this year’s awards ceremony will take place at The Troxy, London on Thursday 6 November.

The awards will be followed by a UK Search Conference early next year which will feature keynotes, panel sessions and case studies from many of our 2014 winners and will be hosted by Microsoft at their London HQ.

Nicky Wake, MD of events agency Don’t Panic who launched the UK industry awards in 2011 followed by the European Search Awards in 2012 and the US Search Awards in 2013 said of the conference “The follow on conference to the UK Search Awards is an opportunity to share valuable case studies of winning work and without doubt this is good practice for the industry. It’s also one of the must attend events for those working in SEO, PPC and digital marketing and we’re extremely grateful to Microsoft for their support and use of their auditorium.”

More details will be announced on the evening of the UK Search Awards.

The Flanders Fields Post – Commemorating The Outbreak of World War One

World War One Paper Boys

Don’t Panic are proud to have played a part in remembering the outbreak and impact of World War One in Manchester. On Monday the 4th of August, one hundred years after Britain entered the war, we worked with Belgian PR agency Twice and their client Visit Flanders to remind commuters of the sacrifice made by all those involved in the conflict.

Paper boys in period clothing delivered free copies of The Flanders Fields Post to commuters in Manchester’s Piccadilly train station, Piccadilly Gardens and on the city’s Metrolink tram system. A special delivery was also made to the Imperial War Museum North.

Flanders Fields PostBased on the Britsh front line publication The Wipers Times, the special edition newspaper is also being issued on key dates in cities around the world to commemorate the First World War.

Andrew Daines, Director of VISITFLANDERS UK, said: “The contribution and sacrifice made by the hundreds and thousands of men from across the UK and the impact it had and continues to have on society is almost beyond comprehension. Flanders Fields bore witness to some of the worst atrocities, as well as stories displaying immense humility. Through this newspaper, we invite people to visit, to reflect, to remember and to learn from this monumental period in history.”

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Don't Just Take Our Word For It

Testimonials

Don't Panic has been an invaluable partner to the Craft Beer Marketing Awards.

Their unwavering dedication and expertise has played a pivotal role in the evolution and growth of the CBMAS competition each season.
Jimm & Jackie
Craft Beer Marketing Awards
From the initial planning stages to the execution of the event, their team demonstrated unparalleled professionalism, creativity, and attention to detail. Don’t Panic perfectly understood our vision and went the extra mile to ensure it was brought to life. It was like having an extended department within our business!
Dale Hicks, Director
The Fashion Network
We've sponsored multiple events in conjunction with Don't panic over the last couple of years. It's been a key route for us to, develop sort of brand visibility and brand recognition. Coming to the awards gives us the opportunity to get in front of 50 or even 100. The events are so well run, everything works like clockwork.
Richard Ingles, Sales Director
Diginius
Don’t Panic Events continues to raise the bar of their events each and every year. Participating in each of the Search Awards is always a special experience for us as an organization, they provide an opportunity to celebrate the successes of our amazing industry with so many of our clients, partners and colleagues, all in one room.
Jennifer Hoffman, Marketing Director
Lumar (formerly DeepCrawl)

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